As consumer behavior evolves, the media industry faces both significant challenges and exciting opportunities. In this candid fireside chat, CJ’s CEO, Santi Pierini, will sit down with Arthur Sadoun, Chairman & CEO of Publicis Groupe, and Dave Penski, CEO of Publicis Media, to discuss the future direction of the media landscape. 

Their conversation will explore how brands can navigate the complexities of rising costs, fragmented channels, and the increasing demand for personalized experiences across the entire customer journey. With new consumer behaviors reshaping expectations, the panel will delve into how strategic innovations and technologies, like Core AI, are enabling brands to connect more effectively with consumers, optimizing every stage of the journey from awareness to conversion. 

This discussion offers valuable insights for those looking to understand and capitalize on the shifting dynamics of the media industry. Learn from industry leaders how to stay ahead in a world where customer-centric strategies and technological advancements are key to driving growth and engagement. Don’t miss this opportunity to gain a competitive edge in the evolving media landscape!